Journal of Relationship Marketing

Title Publication Date Language Citations
Social Influence and Contextual Utilization of Customer Relationship Management Technology in an International Field Sales Organization2014/10/02English1
The Influence of Perceived Relationship Quality on Donor Behavior in the Context of Charitable Nonprofit Organizations Established by Professional Sport Entities2023/09/19English
A Bibliographic Review to Identify Trend Topics and Sustainability of Customer Relationship Management Strategies2024/02/22English
Digital Orientation and Company’s Performance. The Mediating Role of Relational Capacity2023/07/21English
SNUX2.0: A Social Network Model for Cohort Behavior Analysis as Support for Purchasing Tourism Products and Services2023/03/27English
The Breaking of Bonds: A Systematized Review of Detachment in Interpersonal and Customer Relationships2023/04/24English
Thinking of the Firm: How the Firm’s Benefit Influences Consumer Normative Expectations for Change2023/04/10English
Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective2023/04/11English
Editorial Board EOV2011/10/01English
A Network Based Approach to Customer Equity Management2006/04/04English
Developing Relationship Equity in International Markets2006/04/04English
Editor's Corner2009/11/30English
Customer Divestment2006/10/15English
Customer Lifetime Value as the Basis of Customer Segmentation2006/10/15English
CLV2006/10/15English
Approaches to the Measurement and Management of Customer Value2006/10/15English
How Customer Lifetime Value Is Changing How Business Is Managed2006/10/15English
Editorial Board EOV2014/10/02English
Editorial Board (EOV)2016/10/01English
Adaptability and Ongoing Contractual Term Specificity: Advancements and Theoretical Implications2013/07/01English
Editorial Board EOV2015/10/02English
Relationship Marketing and the Challenge of Dialogical Interaction2006/02/21English
An Exploratory Analysis of CRM Implementation Models2006/02/21English
The 4Ps of Relational Marketing, Perspectives, Perceptions, Paradoxes and Paradigms2006/02/21English
Are Variety-Seekers Bad Customers?2006/02/21English
The Future of Relationship Marketing2006/02/21English
Preface2006/02/21English
Developing Buyer-Seller Relationships Through Face-to-Face Negotiations2006/02/21English
Development of Relationship Marketing Constructs Over Time2005/03/02English
Information Technology Competence and Value Creation in Supplier-Customer Relationships2005/03/02English