Journal of Product & Brand Management

Title Publication Date Language Citations
Antecedents and consequences of customer inspiration: a framework in the context of electronic device brands2023/04/20English
Feeling present matters: effects of social presence on live-streaming workout courses’ purchase intention2023/05/16English
Consumer and brand value formation, value creation and co-creation in social media brand communities2024/03/08English
Revisiting consumer responses in situational animosity: a reference group perspective2024/04/05English
Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness2024/04/04English
Why can’t you be all talk to get things done? Consumer acceptance of voice-assisted products2023/12/14English
The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity2023/12/14English
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement2023/12/15English
Sympathy or shock: how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands2023/10/10English
Brand new: how visual context shapes initial response to logos and corporate visual identity systems2023/10/09English
How consumers define brand relationships: a prototype analysis2023/10/12English
Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory2024/03/20English
Online brand community engagement and brand evangelism: the role of age, gender and membership number2024/03/19English
Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust2024/03/26English
Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework2024/03/26English
Brand authenticity building effect of brand experience and downstream effects2023/03/07English
Vertical line extension: a systematic review of research on upward and downward line extension2023/03/02English
Do university trademarks matter? Interaction between university-related apparel style and licensing status2023/03/02English
Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships2023/02/17English
Signaling norm salience through perceived peer counterfeit consumption2023/01/05English
Which brands do consumers become attached to? The roles of brand concepts and brand positioning in the context of COVID-192023/01/20English
Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach2023/02/16English
Brand anthropomorphism on Twitter: communication strategies and consumer engagement2023/01/03English
Employees’ online brand advocacy behaviors as a response to justice and emotion2023/01/19English
Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation2024/04/23English
Exploring the holistic nature of a multi-level retail brand: a scoping review2024/04/17English
Unique consumption: the impact of busy mindset on preference for angular versus circular shapes2024/02/22English
As cute as a button: the effect of size on online product cuteness perception2023/08/18English
Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets2023/09/13English
Innocence versus Coolness: the influence of brand personality on consumers’ preferences2023/09/13English