Journal of Product & Brand Management

Title Publication Date Language Citations
Store equity and behavioral intentions: the moderating role of the retailer’s technology2016/11/21English
How source of funds affects buyer’s judgments of price fairness and subsequent response2016/11/21English
Quantity consumer goods pricing: has yesterday’s surcharge become today’s discount?2016/11/21English
Editorial2016/11/21English
Corrigendum2017/07/17English
Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference2017/08/21English
The contribution of a brand spokesperson’s voice to consumer-based brand equity2017/08/21English
Assessing brand equity in the luxury wine market by exploiting tastemaker scores2017/08/21English
The asymmetric effect of portfolio and image abstractness2017/08/21English
Like is a verb: exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement2017/07/17English
A comparison of brand equity strength across consumer segments and markets2017/08/21English
Self-presentation, privacy and electronic word-of-mouth in social media2017/07/17English
Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames2017/07/17English
Guest editorial2017/07/17English
Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users2017/07/17English
It’s not all about money: the role of identity in perceived fairness of targeted promotions2017/05/15English
Editorial2017/05/15English
The impact of the brand management system on performance across service and product-oriented activities2017/05/15English
A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study2017/05/15English
Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration2017/05/15English
How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy2018/03/12English
Editorial2018/03/12English
An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions2018/03/12English
Corporate brand transgression and punishing the transgressor: moderation of religious orientation2018/03/12English
Surprise! We changed the logo2016/05/16English
Mall brand meaning: an experiential branding perspective2016/05/16English
Editorial2016/05/16English
Corporate heritage tourism brand attractiveness and national identity2016/05/16English
Strategic horizon of market success: comparing alternative “strategic landscapes” of the new product development process2023/04/17English
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio2023/05/16English