Journal of Marketing Research

Title Publication Date Language Citations
The Use of Pledges to Build and Sustain Commitment in Distribution Channels1992/02/01English1,041
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory1982/11/011,013
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions1993/02/01982
Consumer Ethnocentrism: Construction and Validation of the CETSCALE1987/08/01English979
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions1993/02/01English969
A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery1999/08/01English957
The Use of Pledges to Build and Sustain Commitment in Distribution Channels1992/02/01938
Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment2000/05/01English869
An Investigation into the Determinants of Customer Satisfaction1982/11/01864
Why Some New Products are More Successful than Others2001/08/01English812
Strategic Orientation of the Firm and New Product Performance1997/02/01English772
The Customer Relationship Management Process: Its Measurement and Impact on Performance2004/08/01English750
Response Styles in Marketing Research: A Cross-National Investigation2001/05/01English725
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1986/05/01712
Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships1990/02/01711
An Investigation into the Determinants of Customer Satisfaction1982/11/01English701
A Control Function Approach to Endogeneity in Consumer Choice Models2010/02/01English690
The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings2002/02/01English688
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1986/05/01English683
Cluster Analysis in Marketing Research: Review and Suggestions for Application1983/05/01682
A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes2000/11/01English673
Measuring Consumer Involvement Profiles1985/02/01English667
Product/Consumption-Based Affective Responses and Postpurchase Processes1987/08/01English666
Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines2008/06/01English663
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1981/08/01English654
Cluster Analysis in Marketing Research: Review and Suggestions for Application1983/05/01English642
Competitive Advantage through Engagement2016/08/01English640
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods2005/02/01English630
Collinearity, Power, and Interpretation of Multiple Regression Analysis1991/08/01English628
Consumer Response to Negative Publicity: The Moderating Role of Commitment2000/05/01English625