Journal of Marketing Research

Title Publication Date Language Citations
Journal of Marketing Research2008/10/01English
Editorial Board and Journal Information2005/02/01English
Book Review2005/02/01English
Editorial Board and Journal Information2004/08/01English
Book Review2005/11/01English
Editorial Board2005/11/01English
Annotated Subject Index and Author/Title Index Vol. XLII, 20052005/11/01English
Journal of Marketing Research2007/11/01English
Journal of Marketing Research: Subject and Author Index Vol. XLIV, 20072007/11/01English
Journal of Marketing Research2008/02/01English
Journal of Marketing Research2008/04/01English
Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation2018/04/26English
Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments2018/05/14English
Relationship Governance Dynamics: The Role of Partner Selection Efforts and Mutual Investments2018/05/14English
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice2023/07/18English
The Role of Heritage Connection in Consumer Valuation2023/09/20English
“Repayment-by-Purchase” Increases Consumer Debt Repayment2023/08/30English
EXPRESS: The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions2024/03/07English
EXPRESS: Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy2024/02/22English
EXPRESS: The Rivalry Reference Effect: Referencing Rival (vs. Non-Rival) Competitors in Public Brand Messages Increases Consumer Engagement2024/04/08English
EXPRESS: Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk2024/04/08English
EXPRESS: Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions2024/04/08English
EXPRESS: A Topic-based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews2024/04/01English
The Value of Safety Training for Business-to-Business Firms2024/03/07English
A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection2024/02/13English
EXPRESS: The Value of Genetic Data in Predicting Preferences: a Study of Food Taste2024/03/20English
Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format2023/10/23English
Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics2023/09/29English
Sunk Cost Effect, Self-Control, and Contract Design2023/12/26English
Cause-Related Marketing as Sales Promotion2024/02/20English