Journal of Marketing Research

Title Publication Date Language Citations
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards2002/05/01English496
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses2019/04/22English491
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale2009/02/01English481
Models of Consumer Satisfaction Formation: An Extension1988/05/01English479
The Effects of Perceived Interdependence on Dealer Attitudes1995/08/01476
Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting1994/11/01475
It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors2011/06/01English466
Role of Product-Related Conversations in the Diffusion of a New Product1967/08/01English461
Identification and Analysis of Moderator Variables1981/08/01English459
Reliability: A Review of Psychometric Basics and Recent Marketing Practices1979/02/01453
Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data1983/11/01English451
Identification and Analysis of Moderator Variables1981/08/01449
E-Customization2003/05/01English448
Deriving Value from Social Commerce Networks2010/04/01English444
Misleading Heuristics and Moderated Multiple Regression Models2001/02/01English438
Choice in Context: Tradeoff Contrast and Extremeness Aversion1992/08/01English438
Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis2006/11/01English433
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions2009/06/01English432
Selected Determinants of Consumer Satisfaction and Complaint Reports1983/02/01431
Price Perceptions and Consumer Shopping Behavior: A Field Study1993/05/01429
Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing1981/11/01427
Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize1998/11/01English424
The Effects of Supplier Fairness on Vulnerable Resellers1995/02/01421
Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning2011/04/01English417
The Effects of Supplier Fairness on Vulnerable Resellers1995/02/01English415
Measuring Consumers' Willingness to Pay at the Point of Purchase2002/05/01English415
The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models1993/08/01414
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention2006/02/01English412
Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data1983/11/01409
The Value of Social Dynamics in Online Product Ratings Forums2011/06/01English409