Journal of Marketing Research

Title Publication Date Language Citations
Randomized Response (Theory and Techniques)1989/11/01
Marketing Research and Knowledge Development1981/02/01
Marketing Research: Text and Cases1977/11/01
A Book Which Raises the Right Questions but Provides no Answers1973/11/01
Social Indicators1968/05/01
Developing Marketing Strategy through Multiple Regression1966/11/01
A Provocative Invitation to Make Full Use of Secondary Research1974/05/01
Systematic but Inconclusive View of Response Bias1975/02/01
Polls and Surveys: Understanding What They Tell Us1992/02/01
Multivariate Analysis of Categorical Data: Theory1995/02/01
Marketing Decision Models1983/11/01
The Analysis of Survey Data1978/08/01
Purchasing Behavior and Personal Attributes1970/08/01
Restraints upon Retail Competition1966/02/01
Note on Direct Observation of Purchasing Behavior1967/11/01
The Volunteer Subject1977/02/01
The Variance-Weighted Comparison1970/08/01
Cheap but Good Marketing Research1989/08/01
Q Methodology1989/05/01
Multiple Comparisons1987/11/01
Models for Responses of Customers with a Constant Rate1970/11/01
How to Write Effective Reports1967/05/01
Errata: A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis1991/11/01
Statistical Principles in Experimental Design1992/08/01
Measuring Social Life Feelings1984/11/01
Errata: Analysis of Irregular Two-Dimensional Distributions of Consumer Buying Choices1966/11/01
Survey Questions: Handcrafting the Standardized Questionnaire1987/08/01
Advertising Measurement and Decision Making1969/11/01
Editorial: The Great Confidentiality Nonsense1968/08/01
SPSS/PC+ DOS Version 4 [Computer Software]1992/02/01