Journal of Strategic Marketing

Title Publication Date Language Citations
Word of mouth: understanding and managing referral marketing1998/01/01English401
The role of marketing capability in innovation-based competitive strategy2003/01/01English234
Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework1993/06/01English207
Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization1995/03/01English173
Competitive positioning and the resource-based view of the firm1998/01/01English157
Consumers' true brand loyalty: the central role of commitment1998/01/01English146
Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands2008/07/01English145
Business model innovation vs replication: financial performance implications of strategic emphases2010/02/01English141
A re-examination of the generalizability of the Aaker brand personality measurement framework2003/06/01English138
Customer relationship management in financial services: towards information-enabled relationship marketing2001/01/01English134
Facing the backlash: green marketing and strategic reorientation in the 1990s2000/01/01English126
Value-based marketing2000/01/01English115
Fashion victim: the impact of fair trade concerns on clothing choice2006/12/01English114
Measuring and managing brand loyalty2001/01/01English106
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship2010/07/01English104
Market orientation and performance: empirical tests in a transition economy1998/01/01English100
Trappings versus substance in the greening of marketing planning1999/01/01English94
An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness1998/01/01English88
Market orientation, innovation and competitive strategies in industrial firms2001/01/01English85
The Effect of Management Commitment to Service Quality on Frontline Employees' Job Attitudes, Turnover Intentions and Service Recovery Performance in a New Public Management Context2008/12/01English82
Purchase decision‐making in fair trade and the ethical purchase ‘gap’: ‘is there a fair trade twix?’2006/12/01English82
Mainstreaming fair trade: adoption, assimilation, appropriation2006/12/01English81
The impact of internal and external market orientations on firm performance2009/02/01English78
Strategic innovation: the construct, its drivers and its strategic outcomes2003/06/01English74
Issues in conducting marketing strategy research1995/12/01English74
The effect of market orientation on positional advantage and organizational performance2003/06/01English73
Closing the marketing strategy to performance gap: the role of brand orientation2007/12/01English72
Identifying fair trade in consumption choice2006/12/01English70
Does brand management of corporate reputation translate into higher market value?2010/06/01English70
Country of origin as a source of competitive advantage2002/01/01English69