Interactive Marketing

Title Publication Date Language Citations
Editorial2003/04/01
Right Side Up2001/07/01
Analytical CRM: The fusion of data and intelligence2000/01/01
The Customer Loyalty Solution2004/07/01
A Guide to the Data Protection Act 1998 for Direct Marketers2002/01/01
Global Sourcebook of Address data Management: A Guide to Address Formats and Data in 194 Countries1999/07/01
Article Abstracts2004/04/01
Legal and Regulatory Update: E-commerce policy developments1999/10/01
Mining data to discover customer segments2003/01/01
The march of digital interactive TV and the emerging science of telegraphics1999/10/01
Case Study: Alliance & Leicester goes direct2005/04/01
Case Study: William Hill boosts online customer acquisition using e-CRM programme2004/10/01
Complicated Lives2004/01/01
Editorial2002/10/01
Contemporary Database Marketing: Concepts and Applications2003/01/01
Facing online: Navigating technologies of commerce and change2000/01/01
Article Abstracts2004/10/01
The Business of Persuasion2001/07/01
New Technology Briefing: M-commerce changes the marketing game2001/07/01
Editorial2004/04/01
Marketspace2002/10/01
Profit or Pain from Your User Experience2003/10/01
New Technology Briefing: Customer recognition systems: A prerequisite for effective CRM?2002/04/01
The management and communication of customer insight2005/04/01
Brand Warriors on the High Wire2003/10/01
Editorial2001/01/01
Best Practice: Launch of the Freelander1999/07/01
Best Practice: eBusiness in BT1999/10/01
Editorial2001/04/01
Marketspace2001/01/01