Interactive Marketing

Title Publication Date Language Citations
E-business — A Jargon-free Practical Guide2002/10/01
New Technology Briefing: An overview of the Internet1999/07/01
Simplicity marketing — End brand complexity, clutter and confusion2001/10/01
B2B Special Issue Papers: Key account management in financial services: Poised between desire and fulfilment2004/07/01
Market Intelligence2005/01/01
‘Up Close and Personal’? Customer relationship marketing @ work2000/04/01
Opinion Piece: Clearing up media-neutral planning2005/01/01
Exporting personal data2002/01/01
Opinion Piece: The rise of real-time2004/04/01
Net Worth2000/10/01
Contact centre technologies: Managing the flood of new technologies2002/07/01
The interactive viewer: Reality or myth?2004/10/01
Marketspace2000/01/01
A Time for Leadership: Global Perspectives from an Accelerated European Marketplace2001/01/01
The Communications Challenge2004/10/01
Best Practice: Security and privacy — Legislative burden or commercial opportunity?2003/10/01
New Technology Briefing: The Post Office, technology and innovation2000/04/01
Legal and Regulatory Update: Creating consumer trust and confidence online2003/01/01
Abstracts2002/07/01
Abstracts1999/07/01
Best Practice: Web-mining case study: An Internet radio website2001/07/01
Editorial2001/10/01
American special issue — Editorial2001/07/01
Marketing de bases de données (Trans: Database Marketing)2000/01/01
Marketspace2003/07/01
Developing and branding innovative Internet-based delivery for financial institutions1999/10/01
The alertbox: Current issues in web usability2000/07/01
Article Abstracts2004/01/01
Legal & Regulatory Update: Current issue on Internet sales and nexus2001/07/01
Is this the future of marketing? Experiences drawn from a world-class market leader2002/10/01