Interactive Marketing

Title Publication Date Language Citations
Article Abstracts2003/04/01
Reviews2001/04/01
Legal and Regulatory Update: Compliance in the interactive environment1999/07/01
Papers: Usability and Web analytics: ROI justification for an Internet strategy2003/01/01
Abstracts2000/04/01
Abstracts2002/04/01
Marketspace2000/04/01
Relationship Marketing: Exploring Relational Strategies in Marketing2002/01/01
The Company of the Future2003/04/01
Marketing Pocket Book 20002000/01/01
New Technology Briefing: Smart cards2000/01/01
E-fulfilment: The opportunities for the future: Part Two2001/04/01
Achieving the promise of CRM2003/04/01
When should a customer be defined as ‘lapsed’2002/04/01
Case Study: The IDM Business Performance Awards 2003 gold medal winner, M&G Investments: It pays to tell the whole truth2005/01/01
New Technology Briefing: Radio frequency identification2005/04/01
Abstracts2001/07/01
Marketspace1999/07/01
New Technology Briefing: Telemail — New efficiencies in lead generation2003/07/01
Legal and Regulatory Update: The EU Directive on the Distance Marketing of Financial Services — Implementation within the UK2004/04/01
Editorial2002/07/01
Article Abstracts2003/07/01
Article Abstracts2004/07/01
Editorial2004/10/01
The Committed Enterprise2003/07/01
Added Value: The Alchemy of Brand-Led Growth2004/01/01
No Logo2002/07/01
Best Practice: ‘Saab vs. Letting Go’: The 24-hour test drive campaign2002/04/01
Marketspace2003/01/01
Diary Spring/Summer 20032003/04/01