Title	Publication Date	Language	Citations
New Technology Briefing: Ten golden rules to search advertising	2005/01/01		3
Privacy: The Achilles' heel of the new marketing	2001/10/01		3
Using innovative research to build the foundations of actionable CRM strategies	2002/01/01		2
The two sides of loyalty	1999/07/01		2
Modelling multichannel response behaviour	2003/10/01		2
Developing a truly customer-centric CRM system: Part Two — Analysis and campaign management	2002/04/01		2
The e-business enterprise and the ‘Web-first’ principle of e-marketing	2000/10/01		2
Case Study: Creating a single view of the customer for CRM strategy	2005/04/01		2
E-fulfilment: The opportunities for the future: Part One	2001/01/01		2
Adopting share of wallet as a basis for communications and customer relationship management	2000/07/01		2
Strategic brand value: Advancing use of brand equity to grow your brand and business	2003/07/01		2
The yin and yang of marketing measurement: Four principles of innovation	2004/10/01		2
Practitioner attitudes to interactive advertising	2002/10/01		2
Tesco.com	2001/04/01		2
Database marketing connects to the Internet	2000/10/01		2
Multi-channel experience consistency: Evidence from Lexus	2005/04/01		2
Organising for the interactive marketing of tomorrow	1999/10/01		2
Papers: From ‘push’ to ‘pull’ — Changing the paradigm for customer relationship management	2000/07/01		1
Brand equity: Both ends of the spectrum	2003/07/01		1
The real challenge of being direct: A strategic and operational road map for customer relationship marketing	1999/10/01		1
Targeting Customers: How to Use Geodemographic and Lifestyle Data in Your Business (3rd edition)	2004/10/01		1
Opinion Piece: Chartering interactive marketing's 21st century	2000/01/01		1
Legal and Regulatory Update: European regulation: EU plans for direct marketing	2005/04/01		1
Editorial	1999/07/01		1
Are market research and customer research the same thing? The implications for linking to external data	2000/01/01		1
New Technology Briefing: Search engine marketing	2003/04/01		1
Additional Papers: Dancing in step — The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?	2004/07/01		1
Debate Paper: Privacy, data protection and freedom of information	2000/07/01		1
What are your web data good for — Time for a rethink on web analytics standards	2004/07/01		1
New Technology Briefing: Video e-mail — The next generation of e-mail marketing?	2003/01/01		1