Journal of Pharmaceutical Marketing & Management

Title Publication Date Language Citations
Independent Pharmacy1996/03/22
The Effect of PBM Clinical Programs and Services on Access to Prescription Drug Coverage1998/06/10
Introduction1989/02/13
EDITOR'S NOTE1989/02/13
Prescription Drug Advertising1993/04/26
Appendix A. Minefields for the Unwary1998/06/10
Social Support1995/01/09
Revolution in Health Care1988/03/30
Medical Marketing Communications Today1993/04/26
Marketing as an Exchange Process1989/05/16
Strategic Alternatives for Traditional Pharmacists1989/02/13
Mothers' Psychotropic Medicine Use and Children's Abusable Substance Use1995/01/09
Psychological Aspects of Exchange in Marketing1989/05/16
Environmental Analysis of Factors Influencing Strategic Alliances in the U.S. Pharmaceutical Industry1995/01/09
Trends In Advertising Pharmaceuticals1993/04/26
Introduction1988/03/30
Freedom of Exchange in Marketing versus Protection for Drug Consumers1989/05/16
Consumer Patronage for Pharmaceutical Services1988/10/27
Closing Remarks1988/03/30
Editor's Note1987/06/09
Structuring the Selection Process of Licensing Candidates in the Pharmaceutical Industry Using the Analytic Hierarchy Process1994/06/03
Influence of Physicians' Attitudes Toward Rx-to-OTC Switches on Their Prescribing Behavior and Overall Judgment of Switch Appropriateness1994/06/03
The Impact of a Single-Advertiser Publication on Physicians' Perceptions and Expected Prescribing Behavior1994/06/03
The Perception of Customer Service at the Drug Wholesaler-Independent Retail Pharmacist Interface1994/06/03
A Selected Bibliography of Master's Theses and Doctoral Dissertations Relevant to Pharmaceutical Marketing, 1985-19921994/06/03
College Students' Perceptions of OTC Information Source Characteristics1994/06/03
Buying Time1993/06/17
Pharmacy Products Shopping Patterns of Members Before and After Joining a Large Managed Health Care Plan1993/06/17
Consumers' Cognitive and Behavioral Responses to a Health Care Advertising Campaign1993/06/17
Pharmacy in the Health Food Products Market1994/06/03