Journal of Pharmaceutical Marketing & Management

Title Publication Date Language Citations
Foreword1998/06/10
Direct-to-Consumer Prescription Drug Advertising1998/06/14
Changes in Market Shares for Internal Analgesic Products After a Medicaid Formulary Restriction1989/02/13
A Content Analysis of the Appeals Used in Advertising in the <i>American Journal of Hospital Pharmacy</i> in 1960, 1970, 1980, and 19901998/06/14
Generic Nonprescription Products1994/06/24
Author Index for Volumes 10 and 111998/06/14
Trends in Health Care Consumer Communications1993/04/26
Pharmacists' Perceptions of Retail Pharmacy's Professional Image1994/06/24
Current Status of Prescribing Pharmacists in Florida1993/05/14
An Alternative to Demographic Segmentation1992/03/12
Over-the-counter Drug Advertising1995/03/24
Determinants of Pharmacists' Satisfaction with Drug Wholesalers1995/03/24
Editor's Note1988/03/30
Fee-for-Service Pharmacist Consulting1989/09/14
Predictors of Patient Satisfaction with Pharmacy Services in a Health Maintenance Organization1988/03/30
Overview1988/03/30
BOOK REVIEW1995/03/24
Marketing Strategy Adjustments in the Ambulatory Care Center Industry1989/09/14
Self-Reported Burnout Among HMO Pharmacists1988/03/30
Substance Abuse Potential and Job Stress1989/09/14
Factors Affecting Pharmacists' Choice of Nonprescription Analgesics1995/01/09
Prescribing Intention and the Relative Importance of Drug Attributes1988/03/30
Acknowledgments1989/09/14
Consumer Perceptions of Prescription Prices1988/10/27
Real Marketing1989/09/14
Job Satisfaction of HMO Pharmacy Personnel1987/06/09
The Relationship Between Computerization and Profitability in Independent Community Pharmacies1988/10/27
Developing a Measure of Retail Pharmacy Image1987/06/09
An Equity Model of Staff Pharmacists' Job Satisfaction1987/06/09
Cost-Effectiveness and the Pharmaceutical Industry1988/03/30