Journal of Database Marketing & Customer Strategy Management

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Journal Properties
  • Language
    English
  • Number of Articles
    429
  • e-ISSN
    1741-2447
  • Main Publisher
    Springer Nature
  • Publisher
    Springer Science and Business Media LLC
  • Indian UGC
  • DOAJ (latest)
Description
The Journal of Database Marketing & Customer Strategy Management delivers insights to enhance customer relationships, drive marketing effectiveness, and boost organizational performance. It provides research, case studies, and perspectives to aid marketing professionals. This journal explores data analytics, customer segmentation, and relationship marketing strategies. Core topics encompassed in the journal are customer strategy, data-driven marketing, customer relationship management (CRM), and customer experience. It also delves into digital marketing, social media analytics, and personalization techniques. The journal targets marketing executives, data analysts, CRM professionals, and academics seeking to leverage data for strategic marketing decisions. The journal helps to connect with customers in effective ways to improve business results. Journal of Database Marketing & Customer Strategy Management contributes to the evolution of customer-centric marketing practices. It welcomes submissions that offer innovative strategies and practical applications, enabling organizations to build stronger customer relationships and achieve sustainable competitive advantage. It encourages marketers to optimize the value of data and technology.