Journal of Marketing Channels

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Journal Properties
  • Continued as
    Journal of Inter-Organizational Relationships
  • Language
    English
  • Number of Articles
    547
  • ISSN
    1046-669X
  • e-ISSN
    1540-7039
  • Main Publisher
    Taylor & Francis
  • Publisher
    Informa UK Limited
  • Indian UGC
  • DOAJ (latest)
Description
The Journal of Marketing Channels is a leading publication dedicated to exploring the complexities and dynamics of marketing channels. With a focus on distribution, supply chain management, and retail strategy, this journal provides valuable insights for academics and industry professionals. The first 150 characters clarify the journal's focus on marketing channel strategies. It covers a broad spectrum of topics including supply chain management, distribution channels, retail marketing, and e-commerce strategies. Indexed in leading business databases, the journal serves as a key resource for understanding how goods and services reach consumers effectively. With a focus on both theoretical and empirical research, the Journal of Marketing Channels offers actionable insights into channel design, management, and performance. By encouraging contributions from researchers and practitioners, the Journal of Marketing Channels fosters a dynamic exchange of knowledge and best practices in the field. It plays a vital role in shaping marketing strategies and distribution models, promoting innovation and efficiency in the flow of products and services from producers to consumers. This journal is a must-read for anyone seeking to stay at the forefront of marketing channel management.