INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT

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Journal Properties
  • Number of Articles
    14
  • ISSN
    0976-6421
  • e-ISSN
    0976-643X
  • Publisher
    IAEME Publication Chennai
  • Indian UGC
  • DOAJ (latest)
Description
The INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT explores the multifaceted relationship between effective marketing strategies and efficient human resource practices. It provides a forum for researchers and practitioners to share insights on how these two critical functions intersect. This journal covers a wide range of topics, including marketing management, consumer behavior, human resource management, organizational behavior, and strategic management. Articles often discuss how marketing and HR can be aligned to drive organizational success. Its target audience includes marketing professionals, human resource managers, business leaders, and academic researchers. The journal's content is indexed in databases relevant to business and management studies. By offering a space for the dissemination of cutting-edge research and best practices, the INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT aims to foster a deeper understanding of the complex dynamics shaping modern organizations. It is essential reading for anyone seeking to optimize both marketing effectiveness and human capital.