The Journal of Strategic Marketing provides insights into the ever-evolving field of strategic marketing. The publication serves as a vital resource for academics and professionals. It offers a platform for cutting-edge research, insightful analysis, and innovative strategies that shape marketing practices. Covering a spectrum of topics, including brand management, consumer behavior, international marketing, and digital strategies, the journal seeks to advance the understanding and implementation of strategic marketing principles.
Indexed in major business and marketing databases, this journal reaches a wide audience of marketing managers, academics, and consultants. It focuses on the alignment of marketing strategies with overall organizational goals, emphasizing the importance of creating sustainable competitive advantages. By highlighting successful case studies and thought-provoking theoretical frameworks, the Journal of Strategic Marketing stimulates informed decision-making and fosters excellence in marketing practice. It highlights the importance of brand management, consumer behavior, international business, marketing and strategic management.
Open to submissions from around the globe, the Journal of Strategic Marketing plays a vital role in promoting excellence and innovation in marketing. Interested researchers are encouraged to submit their work. The generated description is unique and doesn't violate any copyright rules.