The Journal of Public Policy & Marketing (JPP&M) bridges the gap between marketing strategies and public policy concerns. It examines how marketing practices affect societal well-being and explores the role of public policy in shaping marketing activities.
This peer-reviewed journal publishes articles that address a wide array of topics, including advertising, consumer behavior, ethical marketing, and the impact of marketing on health, the environment, and social issues. JPP&M features both theoretical and empirical research, providing insights for marketing professionals, policymakers, and academics. Indexed in databases such as Scopus and Web of Science, the journal reaches a global audience.
The Journal of Public Policy & Marketing aims to promote responsible marketing practices and inform public policy decisions. Contribute your research and become a voice in the conversation that shapes the future of marketing and society.