| Interventions to Break and Create Consumer Habits | 2006/04/01 | English | 668 |
| The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors | 1991/09/01 | English | 556 |
| Marketing Social Marketing in the Social Change Marketplace | 2002/04/01 | English | 517 |
| Privacy Concerns and Consumer Willingness to Provide Personal Information | 2000/04/01 | English | 512 |
| A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned | 1998/09/01 | English | 497 |
| Sustainable Consumption: Opportunities for Consumer Research and Public Policy | 2011/04/01 | English | 459 |
| Building Brand Equity through Corporate Societal Marketing | 2002/04/01 | English | 453 |
| Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety | 1992/09/01 | English | 436 |
| Social Marketing: Its Definition and Domain | 1994/03/01 | English | 369 |
| The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior | 2001/04/01 | English | 363 |
| The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data | 1999/03/01 | English | 324 |
| From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being | 2011/04/01 | English | 323 |
| Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors | 1992/09/01 | English | 305 |
| Dimensions of Privacy Concern among Online Consumers | 2000/04/01 | English | 302 |
| Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development | 2003/09/01 | English | 293 |
| An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products | 1991/09/01 | English | 292 |
| Dishonesty in Everyday Life and Its Policy Implications | 2006/04/01 | English | 247 |
| Brands Taking a Stand: Authentic Brand Activism or Woke Washing? | 2020/08/14 | English | 235 |
| Characterizing Participants in Activities Protecting the Environment: A Focus on Donating, Recycling, and Conservation Behaviors | 1991/09/01 | English | 226 |
| Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework | 1993/09/01 | English | 222 |
| An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing | 2008/04/01 | English | 209 |
| Designing Effective Health Communications: A Meta-Analysis | 2008/09/01 | English | 207 |
| Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion | 2005/09/01 | English | 204 |
| The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults | 2005/09/01 | English | 200 |
| Consumer Online Privacy: Legal and Ethical Issues | 2000/04/01 | English | 191 |
| Behavioral Economics and Marketing in Aid of Decision Making among the Poor | 2006/04/01 | English | 190 |
| The Dark Side of Choice: When Choice Impairs Social Welfare | 2006/04/01 | English | 186 |
| Privacy: Recognition of a Consumer Right | 1991/03/01 | English | 183 |
| The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship | 2012/04/01 | English | 177 |
| Antecedents and Consequences of Risky Credit Behavior among College Students: Application and Extension of the Theory of Planned Behavior | 2011/09/01 | English | 175 |