| E‐satisfaction and e‐loyalty: A contingency framework | 2003/01/17 | English | 1,003 |
| Customer perceived value, satisfaction, and loyalty: The role of switching costs | 2004/08/24 | English | 994 |
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| Empirical testing of a model of online store atmospherics and shopper responses | 2003/01/17 | English | 660 |
| Determinants of Chinese consumers' green purchase behavior | 2001/03/02 | English | 638 |
| Promoting sustainable consumption: Determinants of green purchases by Swiss consumers | 2003/09/12 | English | 633 |
| Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement | 2014/12/11 | English | 605 |
| Value‐based segmentation of luxury consumption behavior | 2009/06/09 | English | 593 |
| A conceptual model of perceived customer value in e‐commerce: A preliminary investigation | 2003/03/04 | English | 490 |
| Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust | 2015/07/07 | English | 433 |
| Congruence between spokesperson and product type: A matchup hypothesis perspective | 1994/11/01 | English | 386 |
| Environmental color, consumer feelings, and purchase likelihood | 1992/09/01 | English | 384 |
| A comparative analysis of four scales of consumer involvement | 1995/10/01 | English | 377 |
| Integrating technology readiness into technology acceptance: The TRAM model | 2007/05/24 | English | 375 |
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| What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty | 2004/03/29 | English | 349 |
| It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness | 2012/08/28 | English | 343 |
| Fear appeals in social marketing: Strategic and ethical reasons for concern | 2004/09/22 | English | 330 |
| Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement | 2017/03/09 | English | 323 |
| A hierarchical analysis of the green consciousness of the Egyptian consumer | 2007/04/04 | English | 297 |
| Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs | 2014/04/10 | English | 297 |
| Store Atmospherics: A Multisensory Perspective | 2014/06/09 | English | 295 |
| Perceived risk: The concept and its measurement | 1986/09/01 | English | 293 |
| Voluntary simplicity and the ethics of consumption | 2002/01/17 | English | 292 |
| When consumers and brands talk: Storytelling theory and research in psychology and marketing | 2008/01/11 | English | 291 |
| Effects of brand personality on brand trust and brand affect | 2010/06/10 | English | 291 |
| Face consciousness and risk aversion: Do they affect consumer decision‐making? | 2003/07/15 | English | 273 |
| For fun and profit: Hedonic value from image interactivity and responses toward an online store | 2005/06/20 | English | 269 |
| Digitalization Capabilities as Enablers of Value Co‐Creation in Servitizing Firms | 2016/12/20 | English | 269 |
| Measuring Purchase‐decision involvement | 1989/06/01 | English | 268 |