The Journal of Marketing Research (JMR) is a leading peer-reviewed journal dedicated to advancing the understanding of marketing through rigorous research and innovative methodologies. It serves as a vital resource for marketing academics, researchers, and practitioners seeking to stay at the forefront of the field.
JMR publishes cutting-edge research across a wide spectrum of marketing topics, including consumer behavior, pricing strategies, advertising effectiveness, brand management, and sales promotion. The journal emphasizes empirical studies, theoretical models, and methodological advancements. It incorporates a variety of quantitative and qualitative research techniques, such as experiments, surveys, econometrics, and case studies. JMR is indexed in prominent databases such as Scopus, Web of Science, and the Social Sciences Citation Index (SSCI).
Researchers worldwide rely on JMR to inform their work and stay abreast of the latest marketing research. Practicing managers can use insights from JMR to refine marketing strategies, improve decision-making, and enhance business performance. By disseminating high-quality marketing research, JMR contributes to the growth and development of the marketing discipline and its impact on the global marketplace. Contributing authors are encouraged to submit their innovative findings to the journal.