Caves, Richard E., and William F. Murphy II. “Franchising: Firms, Markets, and Intangible Assets”. Southern Economic Journal, vol. 42, no. 4, 1976, p. 572, https://doi.org/10.2307/1056250.
Caves, R. E., & II, W. F. M. (1976). Franchising: Firms, Markets, and Intangible Assets. Southern Economic Journal, 42(4), 572. https://doi.org/10.2307/1056250
Caves RE, II WFM. Franchising: Firms, Markets, and Intangible Assets. Southern Economic Journal. 1976;42(4):572.