Psychology & Marketing

Titel Veröffentlichungsdatum Sprache Zitate
Issue Information2017/02/13English
Issue Information2016/08/10English
Issue Information2016/11/11English
Issue Information2023/04/26English
To neglect or to consider? Opportunity cost consideration during product sampling can accelerate satiation2023/06/01English
Enhancing the profitability of pay what you want: A study of suggested prices2024/03/12English
The power of flattery: Enhancing prosocial behavior through virtual influencers2024/03/30English
Pawsitively powerful: Why and when pet influencers boost social media effectiveness2024/03/30English
Issue Information2024/04/03English
Promoting organ donation through philanthropic partnerships2024/04/05English
The asymmetric effect of corporate reputation communication on flagship and non‐flagship product evaluations2024/04/02English
Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation2024/04/02English
Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?2023/12/11English
Issue Information2023/12/17English
Good morning, sunshine: How time‐of‐day of complaint submittal can affect customer satisfaction with company response time2023/12/07English
The effects of pseudo‐relevant 100% claims2023/11/27English
From easy to known: How fluent brand processing fosters self‐brand connection2023/12/07English
Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal2023/12/11English
Adbusting: How advertising altered by activists affects brands2024/01/18English
Bleeding hearts and heartless believers: How political ideology impacts consumer grit and moral consumer choices2024/01/18English
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda2024/01/18English
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study2024/01/18English
Key factors influencing knowledge acquisition through game‐based learning2024/01/18English
Seeking variety on the move: The effect of residential mobility on variety seeking2023/10/06English
How to conduct efficient and objective literature reviews using natural language processing: A step‐by‐step guide for marketing researchers2023/11/17English
The bittersweet of consumer–human brand relationships in the social media context2023/11/08English
Issue Information2023/11/04English
The purity premium effect: The asymmetrical value change around pure products2023/11/06English
Eliminating customer experience pain points in complex customer journeys through smart service solutions2023/11/06English
Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media2024/03/21English