Journal of Marketing Research

Titel Veröffentlichungsdatum Sprache Zitate
A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery1999/08/01621
Licensing Effect in Consumer Choice2006/05/01English618
MARKOR: A Measure of Market Orientation1993/11/01608
Consumer Ethnocentrism: Construction and Validation of the CETSCALE1987/08/01601
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations1991/08/01English599
Valuing Customers2004/02/01English596
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors2016/06/01English591
Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations2000/05/01English590
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1981/08/01588
Markor: A Measure of Market Orientation1993/11/01English584
Product/Consumption-Based Affective Responses and Postpurchase Processes1987/08/01582
Buyer-Seller Relationships in Business Markets1999/11/01581
Models of Consumer Satisfaction Formation: An Extension1988/05/01579
Strategic Orientation of the Firm and New Product Performance1997/02/01579
The SOCO Scale: A Measure of the Customer Orientation of Salespeople1982/08/01English575
Reliability of Nominal Data Based on Qualitative Judgments1989/05/01572
The Effects of Perceived Interdependence on Dealer Attitudes1995/08/01English568
Measuring Consumer Involvement Profiles1985/02/01562
Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships1990/02/01English550
Price Perceptions and Consumer Shopping Behavior: A Field Study1993/05/01English549
Reliability of Nominal Data Based on Qualitative Judgments1989/05/01English534
The SOCO Scale: A Measure of the Customer Orientation of Salespeople1982/08/01525
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1989/11/01English522
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation2004/05/01English515
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products2001/02/01English512
Can “Low-Fat” Nutrition Labels Lead to Obesity?2006/11/01English510
The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1989/08/01508
Choice in Context: Tradeoff Contrast and Extremeness Aversion1992/08/01507
Why Do Consumers Buy Counterfeit Luxury Brands?2009/04/01English498
Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation2014/08/01English496