Journal of Marketing Research

Titel Veröffentlichungsdatum Sprache Zitate
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing2005/11/01English408
Social Networks, Personalized Advertising, and Privacy Controls2013/10/01English405
Conjoint Measurement for Quantifying Judgmental Data1971/08/01405
Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis1987/11/01English401
Country Image: Halo or Summary Construct?1989/05/01English398
The Effects of Sequential Introduction of Brand Extensions1992/02/01English396
Task-Dependent Algorithm Aversion2019/07/15English394
Role of Product-Related Conversations in the Diffusion of a New Product1967/08/01391
The Boundaries of Loss Aversion2005/05/01English388
Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize1998/11/01386
Specific Investments in Marketing Relationships: Expropriation and Bonding Effects2003/05/01English386
Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1998/02/01English384
The Effect of Forced Choice on Choice2003/05/01English383
What Drives Immediate and Ongoing Word of Mouth?2011/10/01English382
Signaling Unobservable Product Quality through a Brand Ally1999/05/01English379
The Determinants of Salesperson Performance: A Meta-Analysis1985/05/01376
How Regulatory Fit Affects Value in Consumer Choices and Opinions2006/02/01English375
Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing1981/11/01English375
Building Store Loyalty through Store Brands2000/08/01English373
The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models1993/08/01English372
Reliability: A Review of Psychometric Basics and Recent Marketing Practices1979/02/01English371
Preference Fluency in Choice2007/08/01English370
Mail Surveys and Response Rates: A Literature Review1975/11/01367
Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges2005/02/01English365
A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction1999/05/01365
Selected Determinants of Consumer Satisfaction and Complaint Reports1983/02/01English365
A Meta-Analysis of Satisfaction in Marketing Channel Relationships1999/05/01364
Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories1997/11/01363
Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects1993/02/01361
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1989/11/01360