International Journal of Wine Marketing

Titel Veröffentlichungsdatum Sprache Zitate
Opportunities and Pitfalls of Tourism in a Developing Wine Industry1995/01/01English127
Motivational factors of gender, income and age on selecting a bottle of wine2006/09/01English111
Using Involvement and Brand Equity to Develop a Wine Tourism Strategy2001/01/01English100
The Importance of Wine Label Information2003/02/01English85
Positioning Wine Tourism Destinations: An Image Analysis2001/03/01English80
Critical Success Factors for Wine Tourism1999/03/01English74
Generic Consumer Risk‐Reduction Strategies (RRS) in Wine‐Related Lifestyle Segments of the Australian Wine Market2004/01/01English73
Exploring the Links Between Wine Choice and Dining Occasions: Factors of Influence2001/01/01English69
The Effect of Price and Oak Flavor on Perceived Wine Quality1993/02/01English68
External Search Effort for Wine2000/02/01English63
Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes1996/03/01English62
An Empirical Confirmation of Wine‐Related Lifestyle Segments in the Australian Wine Market2003/01/01English59
Wine tourism development and marketing strategies in Southwest Michigan2006/01/01English59
Benchmarking wine tourism development2006/05/01English58
Consumer Self‐Confidence in Wine Purchases2003/03/01English56
Wine Tourism — A Thirst for Knowledge?2000/03/01English53
Consumers’ perception of wine packaging: a case study2006/01/01English52
Age Related Motivational Segmentation of Wine Consumption in a Hospitality Setting2004/03/01English50
Wine Choice Behaviour: The Effect of Regional Branding1999/01/01English47
Social and Attitudinal Influences on the Intention to Drink Wine1995/02/01English43
Building Brand Equity: Consumer Reactions to Proactive Environmental Policies by the Winery2002/03/01English41
Wine Tourism and Network Development in Australia and New Zealand: Review, Establishment and Prospects1997/02/01English41
Attracting Repeat Customers to Wineries1999/02/01English41
Using the tasting room experience to create loyal customers2006/09/01English41
Cultural Wine Tourists: Product Development Considerations for British Columbia's Resident Wine Tourism Market2001/03/01English40
Education in a West Australian Wine Tourism Context1999/01/01English39
The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle2004/03/01English36
Grapes and Wine Seminar — Prospering in the 1990s: Changing Your View of the Consumer1991/01/01English36
Elements Influencing Wine Purchasing: A New Zealand View2000/02/01English36
An Empirical Confirmation of Segments in the Australian Wine Market1999/01/01English32