Neuromarketing: The New Science of Consumer Behavior
Article Properties
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LanguageEnglish
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DOI (url)
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Publication Date2011/01/14
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Journal
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Indian UGC (journal)
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Refrences6
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Citations204
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Christophe Morin
Journal Categories
Social Sciences
Social Sciences
Sociology (General)
Refrences
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice | Journal of Consumer Marketing |
| 102 | 2007 |
| Neural Predictors of Purchases | Neuron |
| 625 | 2007 |
Applications of functional magnetic resonance imaging for market research | Qualitative Market Research: An International Journal |
| 68 | 2007 |
| Lee, N., Broderick, L., & Chamberlain, L. 2006. What is ‘neuromarketing’? A discussion and agenda for future research. International Journal of Psychophysiology, 63, 200–204. | International Journal of Psychophysiology |
| 2006 | |
| Glimcher, P. W. 2009. Neuroeconomics: Decision-making and the brain. London: Elsevier. | 2009 |
Refrences Analysis
| Category | Category Repetition |
|---|---|
| Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry | 7 |
| Philosophy. Psychology. Religion: Psychology | 3 |
| Science: Physiology | 1 |
The category
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry 7
is the most frequently represented among the references in this article. It primarily includes studies from Neuron and International Journal of Psychophysiology. The chart below illustrates the number of referenced publications per year.