Brand Strategy in the Digital Society:

Article Properties
Cite
Kubota, Yukihiko. “Brand Strategy in the Digital Society:”. Japan Marketing Journal, vol. 39, no. 3, 2020, pp. 67-79, https://doi.org/10.7222/marketing.2020.008.
Kubota, Y. (2020). Brand Strategy in the Digital Society. Japan Marketing Journal, 39(3), 67-79. https://doi.org/10.7222/marketing.2020.008
Kubota Y. Brand Strategy in the Digital Society:. Japan Marketing Journal. 2020;39(3):67-79.
Journal Category
Social Sciences
Commerce
Business
Marketing
Distribution of products
Refrences
Title Journal Journal Categories Citations Publication Date
Consuming Technocultures: An Extended JCR Curation Journal of Consumer Research
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 33 2019
Consumer Deceleration

 Journal of Consumer Research
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 123 2019
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

 Journal of Consumer Research
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 334 2018
Liquid Consumption

 Journal of Consumer Research
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 261 2017
Sharing: Table 1 Journal of Consumer Research
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 922 2010
Citations
Title Journal Journal Categories Citations Publication Date
The Role and Challenges of Marketing in Achieving a Carbon-Neutral Society TRENDS IN THE SCIENCES 2023
The Rise of Temporary Ownership: Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 2 2021
Determination of the immunological quality of bitch colostrum by refractometry Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 7 2020
Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business: Marketing. Distribution of products2
The category Social Sciences: Commerce: Business: Marketing. Distribution of products 2 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Determination of the immunological quality of bitch colostrum by refractometry and was published in 2020. The most recent citation comes from a 2023 study titled The Role and Challenges of Marketing in Achieving a Carbon-Neutral Society. This article reached its peak citation in 2023, with 1 citations. It has been cited in 2 different journals, 50% of which are open access. Among related journals, the Japan Marketing Journal cited this research the most, with 2 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year