Title | Journal | Journal Categories | Citations | Publication Date |
---|---|---|---|---|
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence | Journal of Marketing |
| 5,278 | 1988 |
Packaging communication: attentional effects of product imagery | Journal of Product & Brand Management |
| 203 | 2001 |
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing | Journal of Marketing Research |
| 408 | 2005 |
10.1016/S0167-4870(97)00008-1 | ||||
The verbal and visual components of package design | Journal of Product & Brand Management |
| 150 | 2000 |