AISAS®モデルにみる口コミの形成過程におけるプランニング作法の提案

Article Properties
  • Language
    English
  • DOI (url)
    10.7222/marketing.2006.039
  • Publication Date
    2006/06/30
  • Journal
    Japan Marketing Journal
  • Indian UGC (journal)
  • Refrences
    13
  • Citations
    2
  • 慎司 森岡 株式会社電通関西支社 インタラクティブ・コミュニケーション局
  • 想 長谷川 株式会社電通関西支社 インタラクティブ・コミュニケーション局
  • 茂孝 山川 株式会社電通関西支社 マーケティング局
Cite
森岡慎司, et al. “AISAS®モデルにみる口コミの形成過程におけるプランニング作法の提案”. Japan Marketing Journal, vol. 26, no. 1, 2006, pp. 29-39, https://doi.org/10.7222/marketing.2006.039.
森岡慎., 長谷川想., & 山川茂. (2006). AISAS®モデルにみる口コミの形成過程におけるプランニング作法の提案. Japan Marketing Journal, 26(1), 29-39. https://doi.org/10.7222/marketing.2006.039
森岡慎, 長谷川想, 山川茂. AISAS®モデルにみる口コミの形成過程におけるプランニング作法の提案. Japan Marketing Journal. 2006;26(1):29-3.
Journal Category
Social Sciences
Commerce
Business
Marketing
Distribution of products
Refrences
Title Journal Journal Categories Citations Publication Date
インターネットで収集する消費者情報と製品開発 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 2 2004
Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

 Management Science
  • Technology: Manufactures: Production management. Operations management
  • Social Sciences: Commerce: Business: Personnel management. Employment management
  • Social Sciences: Industries. Land use. Labor: Management. Industrial management
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 245 1984
Using Online Conversations to Study Word-of-Mouth Communication

 Marketing Science
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 1,446 2004
Models of New Product Diffusion Through Advertising and Word-of-Mouth

 Management Science
  • Technology: Manufactures: Production management. Operations management
  • Social Sciences: Commerce: Business: Personnel management. Employment management
  • Social Sciences: Industries. Land use. Labor: Management. Industrial management
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 157 1978
The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

 Management Science
  • Technology: Manufactures: Production management. Operations management
  • Social Sciences: Commerce: Business: Personnel management. Employment management
  • Social Sciences: Industries. Land use. Labor: Management. Industrial management
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 1,529 2003
Citations
Title Journal Journal Categories Citations Publication Date
ANALYSIS ON THE IMPACT OF INTENTION ON BUS USE AND REGIONAL EXCHANGE BY BROWSING REGIONAL AND HISTRICAL INFORMATION IN THE BUS CAR Japanese Journal of JSCE 2023
インフルエンサーの発見とクチコミの効果 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 1 2008
Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business: Marketing. Distribution of products1
The category Social Sciences: Commerce: Business: Marketing. Distribution of products 1 is the most commonly referenced area in studies that cite this article.