黙って読んでいる人達（ROM）の情報伝播行動とその購買への影響

Article Properties
  • Language
    English
  • DOI (url)
    10.7222/marketing.2003.016
  • Publication Date
    2003/03/25
  • Journal
    Japan Marketing Journal
  • Indian UGC (journal)
  • Refrences
    21
  • Citations
    4
  • 美香子 小川 慶應義塾大学 経営管理研究科
  • 裕一 佐々木 (株)エヌ・ティ・ティ・データ経営研究所
  • 博史 津田 (株)エヌ・ティ・ティ・データ
  • 徹郎 吉松 (株)アイスタイル
  • 二郎 國領 慶應義塾大学 経営管理研究科 教授
Cite
小川美香子, et al. “黙って読んでいる人達（ROM）の情報伝播行動とその購買への影響”. Japan Marketing Journal, vol. 22, no. 4, 2003, pp. 39-51, https://doi.org/10.7222/marketing.2003.016.
小川美., 佐々木裕., 津田博., 吉松徹., & 國領二. (2003). 黙って読んでいる人達（ROM）の情報伝播行動とその購買への影響. Japan Marketing Journal, 22(4), 39-51. https://doi.org/10.7222/marketing.2003.016
小川美, 佐々木裕, 津田博, 吉松徹, 國領二. 黙って読んでいる人達（ROM）の情報伝播行動とその購買への影響. Japan Marketing Journal. 2003;22(4):39-51.
Journal Category
Social Sciences
Commerce
Business
Marketing
Distribution of products
Refrences
Title Journal Journal Categories Citations Publication Date
The Strength of Weak Ties American Journal of Sociology
  • Social Sciences: Sociology (General)
  • Social Sciences: Sociology (General)
  • Social Sciences
 17,791 1973
The Market for "Lemons": Quality Uncertainty and the Market Mechanism The Quarterly Journal of Economics
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Economic theory. Demography: Economics as a science
 9,419 1970
金子郁容ほか（1997）『電縁交響主義　ネットワークコミュニティの出現』NTT出版
矢野 正晴，柴山 盛生，孫 媛，西澤 正巳，福田 光宏 ‘創造性の概念と理論’，国立情報学研究所（NII）テクニカルレポート，2002.6
濱岡豊（1993）「消費者間相互依存／相互作用」マーケティング・サイエンス，Vol.2, No.1,2, pp.60-85
Citations
Title Journal Journal Categories Citations Publication Date
The Responses to Encourage Reposting on Social Media Kodo Keiryogaku (The Japanese Journal of Behaviormetrics) 2023
Extracting information from online posts about seafood sales services using a topic model NIPPON SUISAN GAKKAISHI
  • Science: Biology (General)
  • Agriculture: Aquaculture. Fisheries. Angling
  • Agriculture: Aquaculture. Fisheries. Angling
  • Agriculture: Plant culture
  • Agriculture: Animal culture
 2022
ネット・コミュニティ Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 3 2005
インターネットで収集する消費者情報と製品開発 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 2 2004
Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business: Marketing. Distribution of products2
Science: Biology (General)1
Agriculture: Aquaculture. Fisheries. Angling1
Agriculture: Plant culture1
Agriculture: Animal culture1
The category Social Sciences: Commerce: Business: Marketing. Distribution of products 2 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled インターネットで収集する消費者情報と製品開発 and was published in 2004. The most recent citation comes from a 2023 study titled The Responses to Encourage Reposting on Social Media. This article reached its peak citation in 2023, with 1 citations. It has been cited in 3 different journals, 33% of which are open access. Among related journals, the Japan Marketing Journal cited this research the most, with 2 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year