消費者行動研究とマーケティング・マネジメント

Article Properties
Cite
中西正雄. “消費者行動研究とマーケティング・マネジメント”. Japan Marketing Journal, vol. 21, no. 1, 2001, pp. 5-10, https://doi.org/10.7222/marketing.2001.012.
中西正. (2001). 消費者行動研究とマーケティング・マネジメント. Japan Marketing Journal, 21(1), 5-10. https://doi.org/10.7222/marketing.2001.012
中西正. 消費者行動研究とマーケティング・マネジメント. Japan Marketing Journal. 2001;21(1):5-10.
Journal Category
Social Sciences
Commerce
Business
Marketing
Distribution of products
Refrences
Title Journal Journal Categories Citations Publication Date
清水　聰，『新しい消費者行動』，千倉書房，1999年。
嶋口充輝，『柔らかいマーケティングの論理』，ダイヤモンド社，1997年。
上原征彦，『マーケティング戦略論』，有斐閣，1999年。
Citations
Title Journal Journal Categories Citations Publication Date
The Relationship between Motivation and Intention of International Wheelchair Basketball Event Spectators: A Comparison of Sport Psychological Involvement Journal of Japan Society of Sports Industry 2022
Classification of Tennis Club Members by Participant Motivation : Focusing on Commercial Tennis Clubs in Fukuoka Journal of Japan Society of Sports Industry 1 2021
Journal of Marketing & Distribution 2002
Citations Analysis
The first research to cite this article was titled and was published in 2002. The most recent citation comes from a 2022 study titled The Relationship between Motivation and Intention of International Wheelchair Basketball Event Spectators: A Comparison of Sport Psychological Involvement. This article reached its peak citation in 2022, with 1 citations. It has been cited in 2 different journals. Among related journals, the Journal of Japan Society of Sports Industry cited this research the most, with 2 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year