思考型/感情型製品類型と国際マーケティング戦略
Article Properties
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LanguageEnglish
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DOI (url)
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Publication Date1999/03/31
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Journal
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Indian UGC (journal)
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Refrences41
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Citations3
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俊彦 三浦 中央大学商学部教授
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直史 伊藤 (株)アサツー ディ･ケイ マーケティングサイエンスルーム副部長
Cite
三浦俊彦, and 伊藤直史. “思考型/感情型製品類型と国際マーケティング戦略”. Japan Marketing Journal, vol. 18, no. 4, 1999, pp. 12-31, https://doi.org/10.7222/marketing.1999.003.
三浦俊., & 伊藤直. (1999). 思考型/感情型製品類型と国際マーケティング戦略. Japan Marketing Journal, 18(4), 12-31. https://doi.org/10.7222/marketing.1999.003
三浦俊, 伊藤直. 思考型/感情型製品類型と国際マーケティング戦略. Japan Marketing Journal. 1999;18(4):12-31.
Journal Category
Social Sciences
Commerce
Business
Marketing
Distribution of products
Refrences
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| 10.1108/EUM0000000005120 | ||||
| 10.1108/EUM0000000004715 | ||||
Brand Globally but Advertise Locally?: An Empirical
Investigation | International Marketing Review |
| 42 | 1992 |
| Standardisation, centralisation and marketing in multinational companies | International Business Review |
| 25 | 1996 |
| 10.1016/0969-5931(95)00009-O |
Citations
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| 感情型属性志向と集団主義：日本の流行のメカニズム | Japan Marketing Journal |
| 2008 | |
| 日本の消費者はタフな消費者か？ | Japan Marketing Journal |
| 1 | 2002 |
| 日欧米グローバル企業のコミュニケーション戦略 | Japan Marketing Journal |
| 2001 |
Citations Analysis
| Category | Category Repetition |
|---|---|
| Social Sciences: Commerce: Business: Marketing. Distribution of products | 3 |
The category
Social Sciences: Commerce: Business: Marketing. Distribution of products 3
is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled 日欧米グローバル企業のコミュニケーション戦略 and was published in 2001. The most recent citation comes from a 2008 study titled 感情型属性志向と集団主義：日本の流行のメカニズム. This article reached its peak citation in 2008, with 1 citations. It has been cited in 1 different journals, 100% of which are open access. Among related journals, the Japan Marketing Journal cited this research the most, with 3 citations. The chart below illustrates the annual citation trends for this article.