ブランド拡張の成功条件

Article Properties

Language

English
DOI (url)

10.7222/marketing.1995.037
Publication Date

1995/10/10
Journal

Japan Marketing Journal
Indian UGC (journal)
Refrences

30
Citations

2
孔輔小川法政大学経営学部教授
良昭金澤アイワ(株) 広報室
洋田中 (株)電通第2マーケティング局部長

Cite

小川孔輔, et al. “ブランド拡張の成功条件”. Japan Marketing Journal, vol. 15, no. 2, 1995, pp. 31-43, https://doi.org/10.7222/marketing.1995.037.

小川孔., 金澤良., & 田中洋. (1995). ブランド拡張の成功条件. Japan Marketing Journal, 15(2), 31-43. https://doi.org/10.7222/marketing.1995.037

小川孔, 金澤良, 田中洋. ブランド拡張の成功条件. Japan Marketing Journal. 1995;15(2):31-43.

Journal Category

Social Sciences

Commerce

Business

Marketing

Distribution of products

Refrences

Title	Journal	Journal Categories	Citations	Publication Date
Brand Extensions: When to Use Them	Management Science	Technology: Manufactures: Production management. Operations management Social Sciences: Commerce: Business: Personnel management. Employment management Social Sciences: Industries. Land use. Labor: Management. Industrial management Social Sciences: Commerce: Business Social Sciences: Economic theory. Demography: Economics as a science	81	1992
The Effects of Brand Extensions on Market Share and Advertising Efficiency	Journal of Marketing Research	Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence Social Sciences: Commerce: Business: Marketing. Distribution of products Social Sciences: Economic theory. Demography: Economics as a science Social Sciences: Commerce: Business Social Sciences: Commerce: Business Social Sciences: Economic theory. Demography: Economics as a science	216	1992
Managing brand extension	Journal of Consumer Marketing	Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence Social Sciences: Commerce: Business: Marketing. Distribution of products Social Sciences: Commerce: Business	28	1993
Strategic Brand Concept-Image Management	Journal of Marketing	Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence Social Sciences: Commerce: Business: Marketing. Distribution of products Social Sciences: Economic theory. Demography: Economics as a science Social Sciences: Commerce: Business Social Sciences: Commerce: Business Social Sciences: Economic theory. Demography: Economics as a science	476	1986
Information and Consumer Behavior	Journal of Political Economy	Social Sciences: Commerce: Business Social Sciences: Economic theory. Demography: Economics as a science Social Sciences: Economic theory. Demography: Economics as a science	2,927	1970

Citations

Title	Journal	Journal Categories	Citations	Publication Date
ブランドイメージ構築のメカニズムと広告	Japan Marketing Journal	Social Sciences: Commerce: Business: Marketing. Distribution of products	1	1997
ブランド体系の設計次元と編成原理	Japan Marketing Journal	Social Sciences: Commerce: Business: Marketing. Distribution of products	2	1996

Citations Analysis

Category	Category Repetition
Social Sciences: Commerce: Business: Marketing. Distribution of products	2

The category Social Sciences: Commerce: Business: Marketing. Distribution of products 2 is the most commonly referenced area in studies that cite this article.