Title | Journal | Journal Categories | Citations | Publication Date |
---|---|---|---|---|
Planning Product Line Strategy: A Matrix Approach | Journal of Marketing |
| 30 | 1976 |
The future of marketing strategy | Business Horizons |
| 24 | 1976 |
Marketing's Changing Social Relationships | Journal of Marketing |
| 35 | 1969 |
Broadening the Concept of Marketing | Journal of Marketing |
| 462 | 1969 |
Planning Gains in Market Share | Journal of Marketing |
| 9 | 1974 |
Title | Journal | Journal Categories | Citations | Publication Date |
---|---|---|---|---|
Significance of introducing marketing concept to public libraries | Library and Information Science |
| 2003 | |
消費・小売構造変化と卸売流通の課題 | Japan Marketing Journal |
| 1990 | |
マーケティング戦略の転換と日本の組織 | Japan Marketing Journal |
| 1989 | |
流通の将来展望 | Japan Marketing Journal |
| 1989 | |
小売業における人的サービス | Japan Marketing Journal |
| 1985 |