Influence of Celebrity Endorsements on Buying Behaviour of Youngsters

Title	Journal	Journal Categories	Citations	Publication Date
Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study	Foreign Trade Review	Social Sciences: Commerce: Business Social Sciences: Economic theory. Demography: Economics as a science		2023
Romanian Consumer Preferences for Celebrity Endorsement TV Ads for Romanian and Global Apparel Brands	Fibres & Textiles in Eastern Europe	Technology: Electrical engineering. Electronics. Nuclear engineering: Materials of engineering and construction. Mechanics of materials Technology: Chemical technology: Textile bleaching, dyeing, printing, etc. Technology: Electrical engineering. Electronics. Nuclear engineering: Materials of engineering and construction. Mechanics of materials	2	2020

Category	Category Repetition
Social Sciences: Commerce: Business	1
Social Sciences: Economic theory. Demography: Economics as a science	1
Technology: Electrical engineering. Electronics. Nuclear engineering: Materials of engineering and construction. Mechanics of materials	1
Technology: Chemical technology: Textile bleaching, dyeing, printing, etc.	1

The category Social Sciences: Commerce: Business 1 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Romanian Consumer Preferences for Celebrity Endorsement TV Ads for Romanian and Global Apparel Brands and was published in 2020. The most recent citation comes from a 2023 study titled Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study. This article reached its peak citation in 2023, with 1 citations. It has been cited in 2 different journals. Among related journals, the Foreign Trade Review cited this research the most, with 1 citations. The chart below illustrates the annual citation trends for this article.

Abstract