E-Entrepreneurs: Marketing Driven Or Technologically Driven?

Article Properties
  • Language
    English
  • DOI (url)
  • Publication Date
    2000/01/06
  • Indian UGC (journal)
  • Refrences
    5
  • Marie-Louise Fry University of Newcastle
  • Bill Merrilees University of Newcastle
Journal Category
Social Sciences
Commerce
Business
Refrences
Title Journal Journal Categories Citations Publication Date
Upshaw, L (1995) “The keys to building cyberbrands” Advertising Age, May 1995.
Seybold, P. (1998), Customers.Com, Century Business Books, London.
Quelch, J.A. and Klein, L.R. (1996), “The intemet and international marketing”, Sloan Management Review, Spring, 60–75.
Phillips, M. (1999), Successful e-commerce: 10 case studies to show small business how to profit from on-line commerce, Bookman, Melbourne.
Merrilees, B. and Miller, D. (2000), “Consumer on-line search navigation and Internet buying experience”, Australian and New Zealand Marketing Academy Conference, Gold Coast, Queensland, 2000.