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Marketing Myopia
Article Properties
Language
English
DOI (url)
10.1362/026725708x273957
Publication Date
2008/02/18
Journal
Journal of Marketing Management
Indian UGC (journal)
Len Tiu
Wright
Chanaka
Jayawardhena
Charles
Dennis
Journal Categories
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Personnel management
Employment management
Social Sciences
Economic theory
Demography
Economics as a science