Gender and Risk: The Emotional Fluctuation Effect

Article Properties

• Language

  English
• DOI (url)

  10.1086/696002
• Publication Date

  2018/01/01
• Journal

  Journal of the Association for Consumer Research
• Indian UGC (journal)
• Refrences

  44
• Punam Anand Keller
• Ardis L. Olson