Title | Journal | Journal Categories | Citations | Publication Date |
---|---|---|---|---|
Title | 2006 | |||
Title | 2006 | |||
Supply chain coordination through cooperative advertising with reference price effect | Omega |
| 252 | 2013 |
Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount | European Journal of Operational Research |
| 182 | 2006 |
Cooperative advertising, pricing strategy and firm performance in the e-marketing age | Journal of the Academy of Marketing Science |
| 81 | 2009 |
Title | Journal | Journal Categories | Citations | Publication Date |
---|---|---|---|---|
Application of optimal control to the dynamic advertising decisions for supply chain with multiple delays | Systems Science & Control Engineering |
| 3 | 2020 |