Optimal introductory pricing as an investment decision
Article Properties
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LanguageEnglish
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DOI (url)
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Publication Date2024/03/23
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Journal
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Indian UGC (journal)
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Refrences11
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Per Kristian Alnes Inland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Lillehammer, Norway
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Erik Haugom Inland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Lillehammer, Norway
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Gudbrand Lien Inland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Lillehammer, Norway
Journal Categories
Social Sciences
Commerce
Business
Social Sciences
Economic theory
Demography
Economics as a science
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Refrences
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| Principles of Corporate Finance | 2020 | |||
How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches | Journal of Marketing Research |
| 297 | 2011 |
| Optimal prices for alpine ski passes | Tourism Management |
| 21 | 2018 |
| The impact of different price promotions on customer retention | Journal of Retailing and Consumer Services |
| 36 | 2019 |
| Customer retention measurement in the UAE banking sector | Journal of Financial Services Marketing |
| 29 | 2007 |