Weighted Content Analysis of Political Advertisements
Article Properties
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LanguageEnglish
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DOI (url)
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Publication Date2001/07/01
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Journal
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Indian UGC (journal)
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Refrences35
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Citations38
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Markus Prior
Journal Categories
Language and Literature
Philology
Linguistics
Communication
Mass media
Political science
Social Sciences
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Refrences
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| New Evidence for New Arguments: Money and Advertising in the 1996 Senate Elections | The Journal of Politics |
| 44 | 2000 |
| The Content of Political Spot Ads | Journalism Quarterly | 57 | 1980 | |
| The Content of Political Spot Ads | 1990 | |||
| Campaign reform: Insights and evidence | 2000 | |||
| Campaign reform: Insights and evidence | 2000 |
Citations
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| Developing an Islamic Corporate Governance framework to examine sustainability performance in Islamic Banks and Financial Institutions | Journal of Cleaner Production |
| 69 | 2021 |
| Leave the Attacking to Others: Assessing the Effectiveness of Candidate Endorsed and Independently Sourced Televised Attack Ads in the 2016 Presidential Election | Mass Communication and Society |
| 3 | 2020 |
Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses | Management and Labour Studies | 2019 | ||
A Content Analysis of YouTube Political Advertisements: Evidence from Indian Parliamentary Elections | Journal of Creative Communications |
| 17 | 2018 |
Transparency in Political Advertising: Assessing the Utility and Validity of the FCC's Online Public Inspection File System | Journal of Information Policy |
| 2018 |
Citations Analysis
The category
Political science 27
is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Using Campaign Advertisements to Assess Campaign Processes and was published in 2003. The most recent citation comes from a 2021 study titled Developing an Islamic Corporate Governance framework to examine sustainability performance in Islamic Banks and Financial Institutions. This article reached its peak citation in 2013, with 7 citations. It has been cited in 26 different journals. Among related journals, the Journal of Political Marketing cited this research the most, with 4 citations. The chart below illustrates the annual citation trends for this article.