Assessing authentically – learnings from marketing educators

Article Properties

• Language

  English
• DOI (url)

  10.1080/0267257x.2023.2217826
• Publication Date

  2023/06/05
• Journal

  Journal of Marketing Management
• Indian UGC (journal)
• Refrences

  124
• S. Montano Department of Marketing, University of Birmingham, Birmingham, UK
• L. Gill-Simmen Department of Marketing, School of Business and Management, Royal Holloway, University of London, London, UK
• D. Lee School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong, China ORCID (unauthenticated)
• L. Walsh Faculty of Business, School of Marketing & Entrepreneurship, Technological University Dublin, Dublin, Ireland
• D. Duffy Faculty of Business, School of Marketing & Entrepreneurship, Technological University Dublin, Dublin, Ireland
• N. Newman Department of Marketing, University of Birmingham, Birmingham, UK