Influencer marketing: a scoping review and a look ahead

Article Properties
  • Language
    English
  • DOI (url)
    10.1080/0267257x.2022.2157038
  • Publication Date
    2023/01/05
  • Journal
    Journal of Marketing Management
  • Indian UGC (journal)
  • Refrences
    135
  • Kendra Fowler Williamson College of Business Administration, Youngstown State University, Youngstown, OH, USA
  • Veronica L. Thomas Strome College of Business, Old Dominion University, Norfolk, VA, USA
Journal Categories
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Personnel management
Employment management
Social Sciences
Economic theory
Demography
Economics as a science
Refrences
Title Journal Journal Categories Citations Publication Date
Exploring the effects of single vs. multiple products and multiple celebrity endorsements 2008
The impact of celebrity spokespersons’ perceived image on customers’ intention to purchase 1991
The uncanny valley Energy
  • Technology: Environmental technology. Sanitary engineering
  • Science: Physics: Heat: Thermodynamics
  • Social Sciences: Industries. Land use. Labor: Special industries and trades: Energy industries. Energy policy. Fuel trade
  • Technology: Engineering (General). Civil engineering (General)
 1970
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Social media use in 2021 2021