Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling

Article Properties

• Language

  English
• DOI (url)

  10.1080/0267257x.2017.1324895
• Publication Date

  2017/05/26
• Journal

  Journal of Marketing Management
• Indian UGC (journal)
• Refrences

  106
• Andrew Kristoffer Dean Durham University Business School, Durham University, Durham, UK
• Nick Ellis Durham University Business School, Durham University, Durham, UK
• Victoria K. Wells Sheffield University Management School, The University of Sheffield, Sheffield, UK