Optimal advertising on a two-dimensional web banner

Article Properties
Cite
Kaul, Arshia, et al. “Optimal Advertising on a Two-Dimensional Web Banner”. International Journal of System Assurance Engineering and Management, vol. 9, no. 1, 2017, pp. 306-11, https://doi.org/10.1007/s13198-017-0590-z.
Kaul, A., Aggarwal, S., Gupta, A., Dayama, N., Krishnamoorthy, M., & Jha, P. C. (2017). Optimal advertising on a two-dimensional web banner. International Journal of System Assurance Engineering and Management, 9(1), 306-311. https://doi.org/10.1007/s13198-017-0590-z
Kaul, Arshia, Sugandha Aggarwal, Anshu Gupta, Niraj Dayama, Mohan Krishnamoorthy, and P. C. Jha. “Optimal Advertising on a Two-Dimensional Web Banner”. International Journal of System Assurance Engineering and Management 9, no. 1 (2017): 306-11. https://doi.org/10.1007/s13198-017-0590-z.
Kaul A, Aggarwal S, Gupta A, Dayama N, Krishnamoorthy M, Jha PC. Optimal advertising on a two-dimensional web banner. International Journal of System Assurance Engineering and Management. 2017;9(1):306-11.
Journal Category
Technology
Engineering (General)
Civil engineering (General)
Refrences
Title Journal Journal Categories Citations Publication Date
Scheduling online advertisements to maximize revenue under variable display frequency Omega
  • Technology: Manufactures: Production management. Operations management
  • Social Sciences: Commerce: Business: Personnel management. Employment management
  • Social Sciences: Industries. Land use. Labor: Management. Industrial management
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Hybrid genetic algorithm and augmented neural network application for solving the online advertisement scheduling problem with contextual targeting Expert Systems with Applications
  • Science: Mathematics: Instruments and machines: Electronic computers. Computer science
  • Technology: Electrical engineering. Electronics. Nuclear engineering: Electric apparatus and materials. Electric circuits. Electric networks
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  • Technology: Engineering (General). Civil engineering (General)
 9 2012
Maximizing revenue with allocation of multiple advertisements on a Web banner Computers & Operations Research
  • Science: Mathematics: Instruments and machines: Electronic computers. Computer science
  • Technology: Technology (General): Industrial engineering. Management engineering: Information technology
  • Technology: Manufactures: Production management. Operations management
  • Technology: Technology (General): Industrial engineering. Management engineering
  • Science: Mathematics: Instruments and machines: Electronic computers. Computer science
 9 2011
Scheduling advertisements on a web page to maximize revenue European Journal of Operational Research
  • Technology: Manufactures: Production management. Operations management
  • Technology: Technology (General): Industrial engineering. Management engineering
  • Technology: Engineering (General). Civil engineering (General)
 63 2006
10.1023/A:1024060710627 Journal of Scheduling
  • Technology: Manufactures
  • Technology: Manufactures: Production management. Operations management
  • Technology: Technology (General): Industrial engineering. Management engineering
  • Technology: Engineering (General). Civil engineering (General)
 2003
Citations
Title Journal Journal Categories Citations Publication Date
Approximation Algorithms for the MAXSPACE Advertisement Problem Theory of Computing Systems
  • Science: Mathematics: Instruments and machines: Electronic computers. Computer science
  • Science: Mathematics
  • Science: Mathematics: Instruments and machines: Electronic computers. Computer science: Computer software
  • Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics: Computer engineering. Computer hardware
  • Science: Mathematics: Instruments and machines: Electronic computers. Computer science
 2024
Personalized Advertising Computational Techniques: A Systematic Literature Review, Findings, and a Design Framework

 Information
  • Technology: Technology (General): Industrial engineering. Management engineering: Information technology
  • Science: Science (General): Cybernetics: Information theory
 3 2021
Online banner advertisement scheduling for advertising effectiveness Computers & Industrial Engineering
  • Science: Mathematics: Instruments and machines: Electronic computers. Computer science
  • Technology: Technology (General): Industrial engineering. Management engineering: Information technology
  • Technology: Technology (General): Industrial engineering. Management engineering
  • Science: Mathematics: Instruments and machines: Electronic computers. Computer science
 16 2020
Online Advertisement Using Web Analytics Software

 International Journal of Business Analytics
  • Social Sciences: Commerce: Business
 1 2020
Citations Analysis
Category Category Repetition
Technology: Technology (General): Industrial engineering. Management engineering: Information technology2
Science: Mathematics: Instruments and machines: Electronic computers. Computer science2
Science: Science (General): Cybernetics: Information theory1
Technology: Technology (General): Industrial engineering. Management engineering1
Science: Mathematics1
Science: Mathematics: Instruments and machines: Electronic computers. Computer science: Computer software1
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics: Computer engineering. Computer hardware1
Social Sciences: Commerce: Business1
The category Technology: Technology (General): Industrial engineering. Management engineering: Information technology 2 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Online Advertisement Using Web Analytics Software and was published in 2020. The most recent citation comes from a 2024 study titled Approximation Algorithms for the MAXSPACE Advertisement Problem. This article reached its peak citation in 2020, with 2 citations. It has been cited in 4 different journals, 25% of which are open access. Among related journals, the Theory of Computing Systems cited this research the most, with 1 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year