Title	Publication Date	Language	Citations
Designing conceptual articles: four approaches	2020/03/09	English	447
Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability	2013/10/12	English	134
Reflections on customer-based brand equity: perspectives, progress, and priorities	2016/05/20	English	123
Stakeholder marketing: a definition and conceptual framework	2011/03/01	English	123
Entrepreneurship in global innovation ecosystems	2011/03/01	English	96
Understanding the do-it-yourself consumer: DIY motivations and outcomes	2011/12/01	English	79
Benign envy	2011/12/01	English	57
Conceptual review papers: revisiting existing research to develop and refine theory	2020/04/29	English	56
An appraisal of behavioral price research (part 1): price as a physical stimulus	2013/03/22	English	55
Two minds, three ways: dual system and dual process models in consumer psychology	2012/10/16	English	50
Transaction cost theory: past, present and future	2019/08/05	English	48
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience	2017/04/01	English	48
Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)	2018/07/17	English	46
On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments	2015/04/21	English	45
Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior	2019/10/12	English	37
A conceptual perspective on collaborative consumption	2018/07/20	English	35
Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence	2020/07/27	English	35
The MIMIC model and formative variables: problems and solutions	2013/01/24	English	34
Leveraged marketing communications: a framework for explaining the effects of secondary brand associations	2016/09/08	English	33
Theoretical development in ethical marketing decision making	2013/05/04	English	30
Advancing conceptual-only articles in marketing	2020/05/28	English	30
Service innovation is urgent in healthcare	2019/05/24	English	29
Enhancing theory development in marketing	2014/05/09	English	26
Consumer cooperatives: uncovering the value potential of customer ownership	2016/09/22	English	26
A special emphasis and look at the emotional side of ethical decision-making	2013/03/13	English	26
Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption	2020/04/07	English	24
For re-institutionalizing the marketing discipline in Era V	2020/11/17	English	24
Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation	2012/03/01	English	24
The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare	2015/11/13	English	24
How valence, volume and variance of online reviews influence brand attitudes	2018/07/03	English	22