Health Marketing Quarterly

Title Publication Date Language Citations
Factors Influencing Healthy Eating Habits Among College Students: An Application of the Health Belief Model2009/05/08English179
Understanding Health Literacy for Strategic Health Marketing: eHealth Literacy, Health Disparities, and the Digital Divide2008/07/02English172
Best Practices of Total Quality Management Implementation in Health Care Settings2011/07/01English47
Applying Social Marketing Principles to Understand the Effects of theRadio DiariesProgram in Reducing HIV/AIDS Stigma in Malawi2008/07/02English41
Measuring Patient-Perceived Hospital Service Quality: Validity and Managerial Usefulness of HCAHPS Scales2014/04/01English38
Traveling Abroad for Medical Care: U.S. Medical Tourists' Expectations and Perceptions of Service Quality2011/07/01English37
Loyalty and Positive Word-of-Mouth2006/01/01English36
The Effects of Message Framing and Risk Perceptions for HPV Vaccine Campaigns: Focus on the Role of Regulatory Fit2012/10/01English34
The Effects of Message Framing, Involvement, and Nicotine Dependence on Anti-Smoking Public Service Announcements2011/07/01English32
Direct-to-Consumer Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources2009/11/12English32
Strategic Use of Communication to Market Cancer Prevention and Control to Vulnerable Populations2008/07/02English32
The Path of Patient Loyalty and the Role of Doctor Reputation2009/10/15English29
Medical Tourists: Who Goes and What Motivates Them?2013/04/01English28
Internal Marketing and the Antecedents of Nurse Satisfaction and Loyalty2006/04/01English26
Generational Cohorts Hold the Key to Understanding Patients and Health Care Providers: Coming-of-Age Experiences Influence Health Care Behaviors for a Lifetime2011/04/01English25
Health Care Information Seeking and Seniors: Determinants of Internet Use2015/01/02English25
Determinants of Patient Satisfaction With Public Hospital Services2013/10/01English24
The Role of Affect in Consumer Evaluation of Health Care Services2015/01/02English24
Challenges and Opportunities of Health Care Supply Chain Management in the United States2013/04/01English24
The Challenges of Social Marketing of Organ Donation: News and Entertainment Coverage of Donation and Transplantation2008/07/02English24
Using Web 2.0 for Health Promotion and Social Marketing Efforts: Lessons Learned From Web 2.0 Experts2014/04/01English23
Acupuncture Use in the United States: Who, Where, Why, and at What Price?2015/04/03English23
The Message Development Tool: A Case for Effective Operationalization of Messaging in Social Marketing Practice2010/08/11English22
Patient Satisfaction Scores and Their Relationship to Hospital Website Quality Measures2013/10/01English22
What Is Driving the Growth in Medical Tourism?2014/07/03English21
Service Quality and Performance in the Public Health-Care Sector2012/07/01English20
Segmenting and Targeting American University Students to Promote Responsible Alcohol Use: A Case for Applying Social Marketing Principles2011/10/01English20
The Determinants of Medical Tourism Intentions: Applying the Theory of Planned Behavior2015/04/03English19
Educational Content and Health Literacy Issues in Direct-to-Consumer Advertising of Pharmaceuticals2011/07/01English19
Patient Influences on Satisfaction and Loyalty for GP Services2010/05/04English19