Ever struggled to convince someone about the value of an ethnographic approach in design projects? This article addresses the challenges of advocating for ethnographic design research and provides insights into overcoming resistance. Drawing on extensive experience in user-centered design, the author shares practical advice for effectively communicating the benefits of **ethnographic research** to drive design decisions. With a focus on understanding and mitigating resistance, the article offers valuable strategies for researchers and designers seeking to integrate **ethnographic methods** into their projects. The author’s expertise in the field provides a solid foundation for the recommendations, making this a valuable resource for anyone involved in user-centered design and seeking to champion the use of ethnographic approaches. This article encourages a more informed and receptive approach to integrating user insights into the design process.